Gamelight
Gamelight, an innovative AI platform, facilitates the acquisition of high-quality users for mobile games through personalized recommendations, loyalty rewards, and targeted advertising, ensuring effective user acquisition strategies.
Description for Gamelight
Gamelight is an AI platform designed to aid in the mass acquisition of high-quality users for mobile games. It utilizes sophisticated algorithms to analyze app usage data and user behavior, generating detailed user profiles based on demographic information and gaming patterns.
Features of Gamelight
- Self-Service Dashboard: Provides control and access to campaigns through an intuitive dashboard.
- AI-Driven Game Suggestions: Analyzes user data to understand gaming preferences, offering personalized game recommendations.
- Reward Algorithm: Promotes user loyalty and retention by awarding points for gameplay duration, exchangeable for gift cards and vouchers.
- ROAS Algorithm: Determines users with the highest probability of making in-game purchases through comprehensive data analysis.
Aiming to Capabilities:
- Age and Gender Targeting: Ensures games reach appropriate demographics by targeting specific age and gender groups.
- Vertical Targeting: Acquires users whose interests align with the game's vertical.
- App ID-Based Competitor Game Targeting: Targets users actively engaged with competitor games based on app IDs.
- Lookalike Targeting: Generates audiences resembling existing paying customers for user acquisition.
Pricing for Gamelight
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