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ML in Marketing Specialization

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Master the art of machine learning in the field of marketing. This five-course Specialization from Jindal Global Business School (JGBS) is designed for marketing professionals and individuals who are interested in acquiring a more comprehensive understanding of the process of conceptualizing effective marketing strategies and decisions using Machine Learning (ML) and Decision Science.

Key AI Functions:Google Analytics,Python Programming Language,Anaconda navigator,Sentiment Analysis,Text mining techniques

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Description for ML in Marketing Specialization

Utilizing key performance indicators (KPIs) to assess the effectiveness of campaigns, you will develop a digital marketing strategy and an Ad Campaign on Google Ads.

In order to make well-informed marketing decisions, you will employ Google Analytics, the Google search engine, the Python programming language, and Anaconda Navigator.

It also employ text mining techniques to analyze consumer feedback and sentiment in the context of marketing.

Level: Beginner

Certification Degree: Yes

Languages the Course is Available: 1

Offered by: On Coursera provided by O.P. Jindal Global University

Duration: 3 months at 10 hours a week

Schedule: Flexible

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