ML for Marketing Specialization

ML for Marketing Specialization

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Master the art of machine learning in the field of marketing. This five-course Specialization from Jindal Global Business School (JGBS) is designed for marketing professionals and individuals who are interested in acquiring a more comprehensive understanding of the process of conceptualizing effective marketing strategies and decisions using Machine Learning (ML) and Decision Science.

Key AI Functions:Google Analytics,Python Programming Language,Anaconda navigator,Sentiment Analysis,Text mining techniques

Description for ML for Marketing Specialization

Features of Course

  • Utilizing key performance indicators (KPIs) to assess the effectiveness of campaigns, you will develop a digital marketing strategy and an Ad Campaign on Google Ads.
  • In order to make well-informed marketing decisions, you will employ Google Analytics, the Google search engine, the Python programming language, and Anaconda Navigator.
  • It also employ text mining techniques to analyze consumer feedback and sentiment in the context of marketing.
  • Level: Beginner

    Certification Degree: Yes

    Languages the Course is Available: 1

    Offered by: On Coursera provided by O.P. Jindal Global University

    Duration: 3 months at 10 hours a week

    Schedule: Flexible

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