AI in Marketing

AI in Marketing

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The course covers the following topics: leveraging digital platform data for competitive advantage, generating personalized AI Relationship Moments, constructing networked business models, and enhancing customer engagement with data-driven AI.

Key AI Functions:Business Model,Customer Engagement,Digital Marketing,Strategy Marketing,Network Effects,Network Effects

Description for AI in Marketing

Features of Course

  • How to enhance customer engagement through data-driven AI
  • Methods for creating networked business models and capitalizing on network effects
  • How to establish a sustainable competitive advantage by leveraging data collected from digital platforms
  • How to generate AI Relationship Moments that are tailored to the unique needs of individual consumers by utilizing data, networks, and algorithms
  • Level: Beginner

    Certification Degree: Yes

    Languages the Course is Available: 22

    Offered by: On Coursera provided by University of Virginia

    Duration: 10 hours to complete

    Schedule: Flexible

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