AI in Marketing

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The course covers the following topics: leveraging digital platform data for competitive advantage, generating personalized AI Relationship Moments, constructing networked business models, and enhancing customer engagement with data-driven AI.

Key AI Functions:Business Model,Customer Engagement,Digital Marketing,Strategy Marketing,Network Effects,Network Effects

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Description for AI in Marketing

Features of Course

How to enhance customer engagement through data-driven AI

Methods for creating networked business models and capitalizing on network effects

How to establish a sustainable competitive advantage by leveraging data collected from digital platforms

How to generate AI Relationship Moments that are tailored to the unique needs of individual consumers by utilizing data, networks, and algorithms

Level: Beginner

Certification Degree: Yes

Languages the Course is Available: 22

Offered by: On Coursera provided by University of Virginia

Duration: 10 hours to complete

Schedule: Flexible

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