AI-Driven Marketing Personalization for Business Leaders

• Personalization and Marketing: Comprehend the significance of personalization, its function in the expansion of businesses, and the concept of one-to-one marketing.

• Algorithms for Personalization: Gain insight into the application of algorithms such as content-based filtering and collaborative filtering (both user-based and item-based) in personalization systems.

• Real-Time Personalization: Investigate methods such as in-session messaging, dynamic pricing, search result reordering, and behavioral targeting to achieve real-time personalization.

• Privacy and Data Protection: Investigate strategies for data collection, user consent, data usage, retention policies, and security measures such as encryption and access control to guarantee user privacy.

Level: Intermediate

Certification Degree: Yes

Languages the Course is Available: 1

Offered by: On Udemy provided by Mayank .K, Business x Data

Duration: 2h 5m

Schedule: Full lifetime access