ML Tailored to Marketers
Improve targeted marketing, consumer segmentation, and product positioning through the application of machine learning techniques to facilitate more strategic decision-making.
Description for ML Tailored to Marketers
Forecasting and Predictive Analytics: Utilize supervised learning methodologies to enhance strategic decision-making and targeted marketing by analyzing and forecasting customer behavior.
Cross-Validation and Campaign Analysis: Utilize sophisticated testing methodologies, such as cross-validation, to guarantee the dependability of marketing campaigns and improve the precision of predictions.
Customer Segmentation Through Unsupervised Learning: Utilize unsupervised learning algorithms to identify concealed patterns in marketing data, thereby facilitating sophisticated market analysis and customer segmentation.
Dimensionality Reduction and Recommender Systems: Utilize recommender system technology to enhance personalized customer experiences and optimize product positioning through dimensionality reduction techniques.
Level: Intermediate
Certification Degree: Yes
Languages the Course is Available: 1
Offered by: On Coursera provided by University of Colorado System
Duration: 3 weeks at 7 hours a week
Schedule: Flexible
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